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Mulch Week
Client:
Lowe's
About:
In the home improvement industry, they say “whoever wins mulch, wins the year.” So to claim the crown, we launched Mulch Week, a full-on celebration of the season’s most essential product, and kicked it off with an action-packed teaser film that made mulch bigger than ever.
Film
Behind the Scenes
With the help of the talented 3D motion team at ManvsMachine, we created, and then blew up, an entire virtual mulch world in under six weeks.
Agency:
Dentsu Creative
Team:
Brian Eden (ECD), Eric Dennis (CD), Mike Cuthell (CD), Cindy Hernandez (AD), Tyler Hovey-Wildman (Producer)
Production Partner:
ManvsMachine
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