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Earn Your Sunday
Client:
Lowe's
About:
In 2025, Lowe’s challenged us to refresh their NFL platform with a campaign that felt more relevant to football fans. I concepted Earn Your Sunday based on a simple truth: no one wants to be at Lowe’s on Sunday, they want to watch the game. So we had NFL stars rally fans to tackle their projects during the week, giving them permission to kick back on game day.
Film
Film
Agency:
Dentsu Creative
Team:
Brian Eden (ECD), Kristi Knight (CD), Maggie Watson (CD), Haley Schrenk (AD), Shaw Shciappacasse (CW), Annie Blasberg (AD), Hannah Levin (CW)
Director:
Neal Brennan w/ Caviar
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