Chainsaws | Haunted How To
Client:
Lowe's
About:
Every Halloween, Lowe’s got overshadowed by Home Depot’s viral 12-foot skeleton. So instead of battling with bigger decorations, we turned to something truly scary: the chainsaw. In just two weeks, we shot and edited a short horror film that showed Halloween fans how to turn the terrifying tool into the ultimate costume accessory.
Film
Behind the Scenes
We shot with digital, handheld camcorders — the Canon XL-1 and the FLIP Mini HD — to recreate the style of classic found-footage horror movies. So that blue time-code scene wasn't done in post. It's the real thing. Shout out our DP, Mario Contini.
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Agency:
Dentsu Creative
Team:
Brian Eden (ECD), Eric Dennis (CD), Mike Cuthell (CD), Cindy Hernandez (AD), Shane Smith (EP)
Director:
Dentsu Creative with Mario Contini (DP)