HAUNTED HOW TO
LOWE'S | 2024
ABOUT
Every Halloween, Lowe's was getting beat by Home Depot and their viral 12-foot-tall skeleton. So instead of fighting decorations with decorations, we went to the power tool aisle and pulled out something that's actually scary: the chainsaw. A short horror film, shot and edited in two weeks, introduced the terrifying tool and helped Halloween fans turn it into the perfect costume piece.
FILM
STILLS
We shot with digital, handheld camcorders — the Canon XL-1 and the FLIP Mini HD — to recreate the style of classic found-footage horror movies. So that blue time-code scene wasn't done in post. It's the real thing. Special thanks to our DP, Mario Contini.
TEAM
DENTSU CREATIVE: Brian Eden (ECD), Eric Dennis (CD), Mike Cuthell (CD), Cindy Hernandez (AD), Shane Smith (EP)
PRODUCTION: Shine & Polish
DIRECTOR: Dentsu Creative with Mario Contini (DP)